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From the Mountain
A collection of tips, tricks, and musings from the Tough Terrain team.
GEO: Panic or Nah?
AI This. GEO That.
With the rise of Large Language Models (LLMs) powering tools like Google AI Overviews, ChatGPT, Gemini, and Perplexity AI, the tectonic plates are shifting and avalanche threat is high.
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We hear it all the time, "i'm dumping X amount of dollars into marketing and i'm not seeing results." Sound familiar?...