We get it. You're bombarded with marketing jargon every day. PPC, SEO, content marketing, social media strategies... it's enough to make your head spin. And in this digital age, every brand is shouting from the rooftops, vying for your attention. But here's the thing: in a world of noise, a personal touch can cut through the clutter like a hot knife through butter.
Now, before you roll your eyes and say, "But we already personalize our emails!", let's clarify something. Personalized and personal are NOT the same.
Personalized marketing is like using those fancy mail merge tags. You know, "Hi [First Name], we have a special offer just for you!" It's automated, it's scalable, and let's face it, it's become the bare minimum.
Personal, on the other hand, is about genuine human connection. It's about understanding your audience on a deeper level and engaging with them in a meaningful way. It's about building relationships, not just blasting out generic messages.
Think of it this way: personalized marketing is like sending a holiday card with your company logo. Personal marketing is like sending a handwritten note to a client (There are plenty of tools out there to make this scalable too, btw.), thanking them for their business and asking about their family.
Which one do you think will leave a lasting impression?
Here's a real-world example:
After the birth of my daughter, I received a thoughtful gift basket from a business partner. It was a small gesture, but it meant the world to me. Not only did it show they cared, but it also reinforced their brand in my mind. To this day, they're my go-to for their services when I need them.
That's the power of personal marketing.
So, how can you bring more personal touches into your marketing strategy? Here are a few ideas:
- Pick up the phone: Instead of sending another email, try calling your customers to check in.
- Send handwritten notes: Thank you notes, birthday cards, or even just a quick note to say hello can go a long way.
- Remember the details: Pay attention to what your clients tell you and use that information to personalize your interactions.
- Be human: Show your personality and let your audience connect with the real you.
In a world of automation and algorithms, personal connection is more important than ever. So, ditch the generic marketing blasts and start building real relationships with your audience. Trust us, it'll make all the difference.
