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From the Mountain
A collection of tips, tricks, and musings from the Tough Terrain team.
GEO: Panic or Nah?
AI This. GEO That.
With the rise of Large Language Models (LLMs) powering tools like Google AI Overviews, ChatGPT, Gemini, and Perplexity AI, the tectonic plates are shifting and avalanche threat is high.
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This blog may feel a little redundant. It's something we've mentioned before. However, it's important we keep talking...
The digital ground is shifting. For years, the metric that mattered most (everywhere) was simple: Position 1 on Google....
Are you a business owner or part of a small team juggling multiple tasks to keep your company running? It's easy to get...
Alright, let's be real. In the wild, wild west of startups and growth-stage businesses, everyone's gunning for growth....
Ever feel like your marketing and sales teams are speaking different languages? You're not alone. How is it possible...
Let's be real, growth isn't always sunshine and rainbows. Anyone who tells you otherwise is probably selling something...
The marketing landscape has undergone a significant transformation in recent years. Once defined by a relatively...
We get it. Metrics are sexy. NPS scores, conversion rates, click-throughs – they paint a neat little picture of your...
You've poured your heart and soul (and probably a good chunk of your savings) into your healthcare startup. You've got...
We've all been there. A meeting room filled with industry veterans, each armed with years of experience and a deep...