---
title: From the Mountain | Automation
description: Automation | A collection of tips, tricks, and musings from the Tough Terrain Team.
---

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# Automation

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- [Rob Moss](https://toughterrainmedia.com/blog/author/rob)
- September 29, 2026

### [Why Keep Humans in The Loop?](https://toughterrainmedia.com/blog/hitl)

 TL;DR: AI is a great tool, but it's not great for everything. Your people matter. Their judgement matters. HITL isn't...

[Read More](https://toughterrainmedia.com/blog/hitl)

[![kindlemedia\_robot](https://toughterrainmedia.com/hubfs/pexels-kindelmedia-8566449.jpg)](https://toughterrainmedia.com/blog/the-ai-echo-chamber)

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- [Rob Moss](https://toughterrainmedia.com/blog/author/rob)
- June 9, 2026

### [The AI Echo Chamber](https://toughterrainmedia.com/blog/the-ai-echo-chamber)

 I saw an article on LinkedIn that got my wheels turning. It was about companies de-valuing marketing and how there's...

[Read More](https://toughterrainmedia.com/blog/the-ai-echo-chamber)

[![](https://toughterrainmedia.com/hubfs/AI-Generated%20Media/Images/A%20rolled%20up%20newspaper%20hitting%20a%20CRM%20platform%20as%20a%20disciplinary%20action.jpeg)](https://toughterrainmedia.com/blog/get-your-data-right)

[Audience Development](https://toughterrainmedia.com/blog/tag/audience-development) [Automation](https://toughterrainmedia.com/blog/tag/automation) [CRM](https://toughterrainmedia.com/blog/tag/crm)

- [Rob Moss](https://toughterrainmedia.com/blog/author/rob)
- December 2, 2024

### [Get Your Data Right](https://toughterrainmedia.com/blog/get-your-data-right)

 Hey First.name. I'm Owner with Company.2 and I see that Contact.Company is interested in Service.3... sometimes we all...

[Read More](https://toughterrainmedia.com/blog/get-your-data-right)

[![](https://toughterrainmedia.com/hubfs/AI-Generated%20Media/Images/A%20friendly%20cartoon%20robot%20with%20a%20stethoscope.jpeg)](https://toughterrainmedia.com/blog/automation-in-b2b-healthcare)

[Strategy](https://toughterrainmedia.com/blog/tag/strategy) [Automation](https://toughterrainmedia.com/blog/tag/automation)

- [Rob Moss](https://toughterrainmedia.com/blog/author/rob)
- November 22, 2024

### [Leveraging Marketing Automation in B2B Healthcare](https://toughterrainmedia.com/blog/automation-in-b2b-healthcare)

 We have a lot of clients in the healthcare startup space. With limited budget (and limited bandwidth) these startups...

[Read More](https://toughterrainmedia.com/blog/automation-in-b2b-healthcare)

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