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From the Mountain

A collection of tips, tricks, and musings from the Tough Terrain team.

Personal vs. Personalized: Why You Need Both

Personalized and personal are NOT the same.

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Is "Industry Expertise" Sabotaging Your Business?

We've all been there. A meeting room filled with industry veterans, each armed with years of experience and a deep...

From Megaphone to Magnifying Glass: Why Smart Startups are Changing their Marketing Game

Remember the good old days when marketing was all about shouting from the rooftops? Blasting out emails, churning out...

Personal vs. Personalized: Why You Need Both

We get it. You're bombarded with marketing jargon every day. PPC, SEO, content marketing, social media strategies......

Tough Terrain Media is now a Hubspot Solutions Provider

We’re excited to share that some news: Tough Terrain Media has joined HubSpot’s Solutions Provider Program. HubSpot, a...

2025 B2B Marketing Trends: Navigating a New Mountain

2025 is on the horizon (crazy, right?) and B2B marketing has been changing, rapidly. Driven by technological...

Get Your Data Right

Hey First.name. I'm Owner with Company.2 and I see that Contact.Company is interested in Service.3... sometimes we all...

Leveraging Marketing Automation in B2B Healthcare

We have a lot of clients in the healthcare startup space. With limited budget (and limited bandwidth) these startups...

How Many Touchpoints Does It Take to Acquire a B2B Customer?

Acquiring a B2B customer is a complex process that often involves numerous interactions between the potential buyer and...

Consultative Marketing: A Better Approach

In a world where marketing agencies often fall short, true consultative marketing stands out as a far more effective...

Old School Marketing Tactics That Still Move the Needle

In an age dominated by digital marketing, old school tactics like handwritten notes and direct mail can offer a...