Our Blog
From the Mountain
A collection of tips, tricks, and musings from the Tough Terrain team.
The AI Echo Chamber
Leadership relying on ChatGPT for strategy, de-valuing marketing, and other thoughts.
Let’s be completely honest: most B2B companies do not have a software problem. They have a “we bought the shiny sports...
I saw an article on LinkedIn that got my wheels turning. It was about companies de-valuing marketing and how there's...
What’s up, everyone? Been a minute.
I was on a call the other day with a founder who told me, with a mix of pride and exhaustion, "I wear a lot of hats."...
This blog may feel a little redundant. It's something we've mentioned before. However, it's important we keep talking...
The digital ground is shifting. For years, the metric that mattered most (everywhere) was simple: Position 1 on Google....
Are you a business owner or part of a small team juggling multiple tasks to keep your company running? It's easy to get...
Alright, let's be real. In the wild, wild west of startups and growth-stage businesses, everyone's gunning for growth....
Ever feel like your marketing and sales teams are speaking different languages? You're not alone. How is it possible...
Let's be real, growth isn't always sunshine and rainbows. Anyone who tells you otherwise is probably selling something...