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From the Mountain

A collection of tips, tricks, and musings from the Tough Terrain team.

Bridging the Gap: Marketing and Sales

Who lost the lead? A tale as old as time. Your team answers, "we don't know."

That "we don't know" is a huge problem. In our latest blog, we're diving into why this broken handoff happens and, more importantly, how to fix it.

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Demystifying RevOps

Alright, let's be real. In the wild, wild west of startups and growth-stage businesses, everyone's gunning for growth....

Bridging the Gap: Marketing and Sales

Ever feel like your marketing and sales teams are speaking different languages? You're not alone. How is it possible...

The Bitter Truth of Growing Revenue: Lessons to 1M MRR

Let's be real, growth isn't always sunshine and rainbows. Anyone who tells you otherwise is probably selling something...

The Blurring of Lines: How Modern Marketing is Shifting

The marketing landscape has undergone a significant transformation in recent years. Once defined by a relatively...

Talk to Your Customers

We get it. Metrics are sexy. NPS scores, conversion rates, click-throughs – they paint a neat little picture of your...

Stop Chasing Impressions, Start Driving Revenue: A Guide for Healthcare Startups

You've poured your heart and soul (and probably a good chunk of your savings) into your healthcare startup. You've got...

Is "Industry Expertise" Sabotaging Your Business?

We've all been there. A meeting room filled with industry veterans, each armed with years of experience and a deep...

From Megaphone to Magnifying Glass: Why Smart Startups are Changing their Marketing Game

Remember the good old days when marketing was all about shouting from the rooftops? Blasting out emails, churning out...

Personal vs. Personalized: Why You Need Both

We get it. You're bombarded with marketing jargon every day. PPC, SEO, content marketing, social media strategies......

Tough Terrain Media is now a Hubspot Solutions Provider

We’re excited to share that some news: Tough Terrain Media has joined HubSpot’s Solutions Provider Program. HubSpot, a...