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From the Mountain
A collection of tips, tricks, and musings from the Tough Terrain team.
Bridging the Gap: Marketing and Sales
Who lost the lead? A tale as old as time. Your team answers, "we don't know."
That "we don't know" is a huge problem. In our latest blog, we're diving into why this broken handoff happens and, more importantly, how to fix it.
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2025 is on the horizon (crazy, right?) and B2B marketing has been changing, rapidly. Driven by technological...
Hey First.name. I'm Owner with Company.2 and I see that Contact.Company is interested in Service.3... sometimes we all...
We have a lot of clients in the healthcare startup space. With limited budget (and limited bandwidth) these startups...
Acquiring a B2B customer is a complex process that often involves numerous interactions between the potential buyer and...
In a world where marketing agencies often fall short, true consultative marketing stands out as a far more effective...
In an age dominated by digital marketing, old school tactics like handwritten notes and direct mail can offer a...
Account-Based Marketing (ABM) is revolutionizing the B2B landscape by offering targeted and personalized marketing...
We hear it all the time, "i'm dumping X amount of dollars into marketing and i'm not seeing results." Sound familiar?...