Our Blog
From the Mountain
A collection of tips, tricks, and musings from the Tough Terrain team.
Why Your CRM Is Actually Your Best (and Cheapest) First Hire
Most CRMs are sitting idle or trapped in a data vacuum. If your "first hire" isn't a CRM that your team actually uses, you’re just building a foundation on sticky notes and "tribal knowledge." Here’s why your CRM—not a human—should be your MVP.
You've poured your heart and soul (and probably a good chunk of your savings) into your healthcare startup. You've got...
We've all been there. A meeting room filled with industry veterans, each armed with years of experience and a deep...
Remember the good old days when marketing was all about shouting from the rooftops? Blasting out emails, churning out...
We get it. You're bombarded with marketing jargon every day. PPC, SEO, content marketing, social media strategies......
We’re excited to share that some news: Tough Terrain Media has joined HubSpot’s Solutions Provider Program. HubSpot, a...
2025 is on the horizon (crazy, right?) and B2B marketing has been changing, rapidly. Driven by technological...
Hey First.name. I'm Owner with Company.2 and I see that Contact.Company is interested in Service.3... sometimes we all...
We have a lot of clients in the healthcare startup space. With limited budget (and limited bandwidth) these startups...
Acquiring a B2B customer is a complex process that often involves numerous interactions between the potential buyer and...
In a world where marketing agencies often fall short, true consultative marketing stands out as a far more effective...